LostCatAdvice.com (“we”) promise to respect any personal information you share with us and to keep it safe. We aim to be clear when we collect your information and not do anything you without your knowledge or consent.
In accordance with international legislation including Children’s Online Privacy Protection Act (COPPA), General Data Protection Regulations (GDPR), the California Online Privacy Protection Act (CalOPPA), the EU Cookie Directive and the CAN-SPAM Act.
We operate an ‘opt-in only’ communications policy. This means that we will only send marketing communications to those people who have explicitly stated that they are happy for us to do so and only via e-mail.
E-mails we send may include promotional information about products we are affiliated with.
We do not ever produce nor send any printed material, letters, leaflets or fliers and we never distribute hard copies of information through the mail. Nor do we ever collect telephone numbers of our readers. We never contact anyone by phone.
Where we collect information about you from
We collect information in the following ways:
When you give it to us DIRECTLY
You may give us your information if you decide to subscribe to our mailing list via the sign-up form on this website. You may also contact us with a query, either by e-mail or via the online web form.
Our Mailing List
If you choose to join our email newsletter, the email address that you submit to us will be forwarded to MailChimp who provide us with email marketing services. We consider MailChimp to be a third party data processor (see below). The email address that you submit will not be stored within this website’s own database or in any of our internal computer systems.
Your email address will remain within MailChimp’s database for as long as we continue to use MailChimp’s services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by e-mailing us here. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.
When you give it to us INDIRECTLY
Occasionally, at our discretion, we may include or offer third-party products or services on our website.
When we collect it as you use our WEBSITE
In addition, the type of device you are using to access our website or apps and the settings on that device may provide us with information about your device, including what type of device it is, what operating system you are using, what your device settings are, or why a crash has happened. Your device manufacturer or operating system provider will have more details about what information your device makes available to us.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
Visitor comments may be checked through an automated spam detection service.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
If you contact us via one of the contact forms on this website, any information submitted will be stored, also the IP address and browser user agent string to help spam detection.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
We use Google Analytics to collect anonymous browsing data about readers of this site. This data is collected using cookies (see below). Google Analytics collects information such as how you found this website, which pages you visited and how long you spent on each page. We cannot identify personal information from this data.
Third-Party Data Processors
We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the relevant legislation. All 3 of these third parties are based in the USA and are EU-U.S Privacy Shield compliant. These third-party sites have separate and independent privacy policies, which you are advised to read. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
We have implemented the following:
- Remarketing with Google AdSense
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
- DoubleClick Platform Integration
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser Add-on.
You may also use a browser tool or add-on to block individual third-party cookies.
We may combine information you provide to us with information available from external sources in order to gain a better understanding of our online audience and improve our content or develop new digital products. The information we get from other organisations may depend on your privacy settings or the responses you give, so you should regularly check them. This information comes from the following sources:
Depending on your settings or privacy policies for social media and messaging services, you might give us permission to access information from those accounts or services.
Information available publicly
This may include information that has been published in articles/ newspapers, on websites, other media, or elsewhere.
What personal information we collect and how we use it
The type and quantity of information we collect and how we use it depends on why you are providing it.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
With your consent, we will send you relevant direct marketing via e-mail. You will see opportunities to subscribe to our mailing list on this website, this is completely optional and you are free to unsubscribe at any time.
We will not sell or share personal information with third parties for the purposes of marketing. But, if we run an event we may enlist the services of a third-party organisation and we will ask for your consent before sharing your details. The third-party would be bound by a confidentiality agreement with us, which would prevent them from using this information for any other purpose.
LostCatAdvice.com is not intended to be used by anyone under the age of 18. If you are a child using this website, please go and get an adult.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
How we keep your information safe and who has access to it
We will ensure that there are appropriate technical controls in place to protect your personal details. For example, our online forms are always encrypted and our website is protected and routinely monitored.
We will undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by website administrators.
We will only ever share your information in other circumstances if we have your explicit consent.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Keeping your information up to date
As far as possible, we will only use publicly available sources and information provided to us as described above to keep your records up to date.
We would really appreciate it if you let us know if your contact details change. You can do this via a link in the footer of every e-mail we send.
Your right to know what data we hold about you, make changes or ask us to stop using your information
You have a right to ask us to stop processing your personal information, and if it’s not necessary for the purpose you provided it to us for then we will do so.
If you want to access your information, contact us admin[at]lostcatadvice[dot]com
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CAN-SPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at
- Follow the instructions at the bottom of each email.
and we will promptly remove you from ALL correspondence.
California Online Privacy Protection Act
According to CalOPPA, we agree to the following:
- Users can visit our site anonymously.
Can change your personal information:
By emailing us admin[at]lostcatadvice[dot]com or by using the ‘Update Profile’ link at the bottom of any e-mail we send you (if you’re subscribed to our mailing list)
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
Yes, this site does use third-party behavioral tracking.
If you have any further questions, please contact us admin[at]lostcatadvice[dot]com
If you have any questions, comments or suggestions, please let us know by contacting admin[at]lostcatadvice[dot]com
What are cookies?
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work better, as well as to provide information to the owners of the site. A cookie often contains a unique number, which can be used to recognise your computer when a user of your computer returns to a website that it visited previously.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Changing your cookie preferences
The “Help” menu in the toolbar of most web browsers will tell you how to change your browser’s cookie settings, including how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether.
For a full explanation of what cookies are and information on how to block them using the settings on your Internet browser, click here to be directed to the WikiHow instructions on disabling cookies.
We have classified our cookies into two broad types – ‘first party cookies’ and ‘third party cookies’:
First party cookies are cookies that are served directly by the website operator to your computer and are often used to recognise your computer when it revisits that site and to remember your preferences as you browse the site.
Third party cookies are served by a service provider on behalf of the website operator and can be used by the service provider to recognise your computer when it visits other websites. Third party cookies are used for a variety of reasons, most commonly used for website analytics or advertising purposes. More details are provided in the third-party cookie section (below).
In addition, cookies may be either ‘session cookies’ or ‘persistent cookies’. Your computer automatically removes session cookies once you close your browser. Persistent cookies will survive on your computer until an expiry date specified in the cookie itself, is reached.
Cookies set by third parties
If you go on to a page on our website that contains embedded content, for example, YouTube or Twitter, you may be sent cookies from these websites.
We do not control the setting of these cookies, so we suggest you check the third-party website for more information about their cookies and how to manage them.
28 May 2018